Spark GGB!

10/12/23 Update: The Creative Sector Summit Took Place on 9/11/23.

SUMMIT OBJECTIVEBased on reviewing the creative sector strategic assessment results, build coalition along with a strategic agenda by and for the sector. The Summit was facilitated by Kelli Strickland, Carrie Dorski, and Laura Schley.

BACKGROUND70 members of the creative sector (nonprofit, independent artist and for profit enterprises) assembled to provide input on the results of the Spark GGB assessment and develop an action agenda for a creative community leadership organization.

The Mission, Vision, Priorities, Measures of Success, Leadership Structure and Next Steps will be shared both here and throughout our community over the coming months.

3/25/23 Update: After concluding our assessment in December, we are working to launch the communications tour to share out the findings and next phases of work ahead of us. In the meantime, please feel free to dig into the executive summary here or full report here, both now available.

Spark GGB! Creating Our Future is designed to ignite the potential for our creative sector to give Greater Green Bay more vitality and vibrancy. We are looking at what’s already happening (within the sector and across other sectors such as business, health, education, public), opportunities to make it better, and imagining a future with an even stronger creative Greater Green Bay.  

Project Description

The overarching goal of SPARK GGB! is to “better harness arts and culture as a powerful tool to help advance multiple community strategic priorities”.

The objectives outlined by BAACA and its partners were stated as:

  • Develop a shared vision and vocabulary for the role of arts and culture in our community;
  • Identify current arts and culture assets, recommending how to strengthen and sustain the sector;
  • Build on existing community plans to highlight where the creative sector can act as an accelerator, or a strategy to accelerate;
  • Develop recommendations for a funding structure to support the future of the arts.

This will be a deep and broad assessment designed to produce a set of findings, recommendations, priorities, and the basic architecture for the subsequent strategic planning process.

Main Activities of the Project

  • Inventory and map all creative assets
  • Gather secondary data from community and creative sector organizations, e.g. mission/vision statements, strategic plans, website information, background research, client/audience profiles, etc.
  • Talk to core leaders from the following sectors: community, business, creative, funding, education to understand their perspectives
  • Survey the community based on what is learned from core leader interviews
  • Conduct town halls in the above sectors to discuss research and identify priorities for sustainability, inclusion and access
  • Steering Committee retreat meeting to review all of the findings and outline priorities and recommendations

For more information email: